Meet Linda

Linda is a Behavior & Change Consultant at YNNO.

I believe it’s important for work to be energizing. The way we work, the work environment, and technology can all contribute to this. Organizational change is often necessary. I help people get started and achieve their behavioral goals. I approach these inherent challenges from a behavioral science perspective. Change doesn’t happen on its own; it isn’t rational and can’t be fully planned. Unrealistic goals and obstacles require appropriate action and guidance. Changes are also often unnatural and require extra energy. Nevertheless, I help people and the organization reach their desired destination. My most important principle:

‘Just start. Small behaviors help you learn. They can grow into new habits and significant change.’

I value my colleagues deeply. Together, we develop knowledge and practical applications. I share knowledge online, in peer review sessions, as a teacher, on stage, and during our change events, where others can contribute or benefit from it. I am proud to contribute to a society where more people can enjoy their work and still have energy left over for other important matters.

“Just start. Small behaviors help you learn. They can grow into new habits and significant change.”

That’s why Linda works at YNNO:

A passion for knowledge and expertise

Hard work, but with great flexibility

Small-scale; everyone really knows each other

Projects Linda is proud of.