Besides the location and character of the building, interior design is a crucial factor in the identity of a work environment. But the way visitors are treated and the standard of the facilities also help create the desired image and branding.
A work environment that reflects the desired identity of an organisation will encourage staff to adopt an attitude to their work which is in keeping with that identity. The work environment is increasingly crucial to an organisation’s identity.
Many organisations that convert to a flexible, open-plan work environment do so because they’ve realised that it encourages greater collaboration and knowledge-sharing between employees. This is especially important since, as a result of automation and all kinds of self-service facilities, routine activities by individuals are in decline.