The man-on-the-street interview, also known as vox-pop, is a tried and tested journalistic technique. YNNO uses this format to portray directly what employees feel about a specific aspect of a new way of working.

We interview employees on an ad hoc basis and in an informal setting. The interviews are videoed, and their most telling statements are made into a short video clip. We make sure that different points of view and diverging personal opinions are highlighted.

After all, a vox-pop is not merely a promotional video. It is a powerful, tried and tested tool for highlighting people’s views on one aspect of a new way of working.

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